Boodles is proud to announce using Single Mine Origin SMO gold in all their jewellery.
”We know where our gold comes from. Do you”?
As consumers, we are increasingly concerned about the provenance of the products we buy. However, the vast majority of the gold used in the jewellery industry cannot be traced to a known source and consequently any potentially negative impact of that metal cannot be known.
The entire process is controlled, starting from production at the mine, through the smelting and refining processes to delivery of the gold at the Boodles workshops. Every Boodles customer will now have the confidence that each purchase is helping to develop community and environmental projects. The key focus in the first half of this year is to repair and better maintain the company built infrastructure in the villages such as improvements to water towers, schools, hospital clinics, and market garden infrastructure.
Sourced from the Yanfolila gold mine in Mali, SMO certified gold provides an auditable chain
of custody for the entire supply chain, with full segregation from mine to finished product, every gram of gold is documented and audited. SMO gold must adhere to a number of strict CSR policies and be mined in accordance with the World Gold Council’s ‘Responsible Gold Mining Principles’.
Boodles has partnered with Betts Metals, another British family business, to supply the SMO gold, thereby working towards traceability throughout the whole supply chain. Our partnership means that Boodles customers can wear their jewellery with confidence, knowing that it comes from a responsible mine which actively contributes to the local region, both socially and environmentally.
The partnership continues to support and enhance training to local communities, such as soap manufacturing as seen here.
“This is a very important step forward, both for Boodles and for our clients. We are delighted to be one of the pioneers in the jewellery industry, using SMO gold for all of our jewellery designs.”– Jody Wainwright, Boodles Director