About the WORLD BEAUTY & WELLNESS AWARDS 2026
The WORLD BEAUTY & WELLNESS AWARDS celebrate and encourage all kind of brands around Skincare, Beauty, Wellness related brands and Supplements, who create products in a sustainable way, natural and long lasting.
We welcome business owners from all backgrounds, whether you are a one man brand or have employees. Our aim is to be as inclusive and diverse as possible. We appreciate that some business owners may have different fields of expertise. Therefore, individuals may enter more than one category where relevant. Self nominations as well as client nominations are welcomed.
Why Enter and why an AWARD is important for a Cosmetics Company?
There are many reasons why entering into the WORLD BEAUTY & WELLNESS AWARDS will be of benefit to your business. An AWARD can be highly valuable for a cosmetics company as it significantly enhances the brand´s credibility and reputation. Here are some reasons why an AWARD is important.
Increased Trust and Credibility– Customers are more likely to trust AWARD-WINNING brands since an AWARD serves as proof of quality. A prize indicates that the company has been recognized by experts.
.
Marketing and PR Benefits– An AWARD can be used as a marketing tool to promote your product or your cosmetic brand more effectively. Media coverage of the AWARD WIN INCREASES BRAND VISIBILITY. The Company can use the AWARD seal on packaging, websites and promotional materials.
Enhanced Competitive Advantage– An AWARD-WINNING product or Cosmetic Company stands out from the competition. AWARDS help persuade customers to choose the product or the Cosmetic Company over alternatives.
Motivation for Employees an Partners– Winning an AWARD boosts morale within the compsany, serving as, recognition for hard work. Partners and Investors see an AWARD as a positive indicator of the company´s future success.
Internationalization and Expansion– WORLD BEAUTY&WELLNESS AWARD can help a company more expand into international markets. WINNING an AWARD makes the company more attractive to distrinutors and retailers.
HOW an AWARD increases a Company¨s Value?– Revenue Growth Customers are willing to pay more for AWARD-WINNING producs. Sales can increase due to higher visibility and trust.
Stronger Brand Positioning– A brand with AWARD¨S holds a stronger market position. It can establish itself as a premium or market-leading brand.
Higher Investor Appeal– Investors see an AWARD-WINNING Company or Product as a lower-risk, higher-potential investment. An AWARD signals a focus on innovation an quality.
Increased Company Valuation for Mergers or IPOs– Brand recognition and reputation play a key role in business valuation Companies and Products with prestigious WORLD BEAUTY&WELLNESS AWARD¨S often achieve higher valuations and sale prices.
Conclusion– An AWARD can be a crucial factor in a Cosmetic Company success. It not only boosts credility and customer trust but also directly contributes to revenue growth and stronger market positioning. Furthermore, it can significantly enhance the company¨s value, making it more attractive to investors, strategic partners, and potential buyers.
.
Questions?
Please contact Fiona, email: fiona@poloandlifestylemagazine.com
James, email: james@poloandlifestylemagazine.com
Host
Scarlett Stilling Editor-in-Chief & Entrepreneurial Businesswoman, she is the Founder & Editor-in-Chief of POLO & Lifestyle The London Magazine. Scarlett is an Entrepreneurial Businesswoman, Author and passionate about the sport of Polo, travel, art and beauty. Her work can regularly be seen in her column on Forbes Middle East, one of the world’s most influential economic magazines. Her families business is in the skincare sector which her grandmother 1986 founded. ”I grew up with skincare and beauty because it is my families business, that’s why I have an excellent knowledge about products and their quality”.
BEAUTY & WELLNESS JURY PANEL
Mia Kyricos, is a globally respected thought leader in the business of wellness and brand strategy with over 25 years of experience leading and advising wellness, travel, tourism, spa, hospitality and healthy lifestyle companies across 100+ countries. As founder of Kyricos & Associates LLC, a strategic advisory firm, Mia often serves as a fractional Chief Brand or Wellness Officer, advancing brand and business objectives on a global scale.
Louise Molloy is an internationally experienced Spa & Wellness Executive with over 25 years of leadership across luxury hospitality, wellness brands, and consultancy in the UK, Asia, and the Middle East. She specializes in pre-opening strategy, spa concept creation, operations, and education, with a proven ability to build high-performing teams, deliver exceptional guest experiences, and drive commercial success. Known for her strategic vision and collaborative leadership style, Louise has led award-winning spa projects for globally recognised luxury hotel brands and wellness destinations.
Magdy Abdelaty has 26 years of experience in the spa, fitness and wellness industries, having held leadership roles in London, Cairo and the Maldives. The Chancery Rosewood, which opened last summer in London, has appointed Magdy Abdelaty as director of wellness. Abdelaty’s expertise spans luxury wellness concepts, pre-opening strategies and curating holistic guest experiences.
Laura Pearson is a freelance beauty editor and broadcaster that has been writing about beauty since her first published article in 2003. For over 20 years she has been putting beauty products and treatments to the test, to help readers understand what to spend their money on. With hundreds of beauty articles to her name across print and digital, she has amassed a huge bank of product and ingredient knowledge. She has appeared many times on television and radio sharing her beauty tips, such as for the BBC, and she has a strong Instagram following who love her makeup and skincare content there too.
Gilan Fatayri is Senior news anchor at AlArabiya Tv Channel and based in Dubai. She conducted major interviews with prominent political figures worldwide. Gilan had a weekly political show and also she had a NGO in Lebanon to promote culture and social activities. Besides her successful career, she is a beauty and skincare lover that’s why Gilan makes the ideal jury member.
Josephine Villa is a New York–based beauty and skincare esthetician with over 10 years of experience in the skincare industry, serving an ultra–high-net-worth private clientele. She has a fantastic knowledge about the different products on the market and knows what a good product makes and has to have. Josephine’s extensive knowledge and compassionate personality makes her the ideal jury member.
Farah Hassam luxury beauty expert at Galeries Lafayette for fragrance, skincare and makeup for both retail and e-commerce.
Judging
The testing & judging process for the P&L BEAUTY WELLNESS Awards is in four stages.
Stage 1
Entry forms are checked to ensure that products entered.
Stage 2
Once entries are accepted, the brand needs to send 4 of each product you are entering. When product samples are received at our offices, a full-size sample of each is then sent for a month’s in-depth testing of its qualities and efficacy to our experienced testers, carefully selected, all of whom are passionate about natural and high quality products.
Testers put products through their paces for four weeks, assessing how the products do their job, and how they benefit the part of the body on which they are used.
Once the testing period is over, testers complete detailed questionnaires on each of the products, and return them to us, with scores. Their scoring is based on day-to-day performance and month-long efficacy.
From these scores, a list of finalists is drawn up. Broadly speaking, if at least three out of the four testers report positively on the product, it will reach the final.
Stage 3
Products which reach the final go forward to week-long judging sessions.
The judging panels variously consist of beauty writers, skincare professionals, experts, brand owners, beauty bloggers, cosmetic formulators, and consumers.
The judges are free to open and examine the products, read entry forms, and will hear summaries of testers’ feedback on each product.
Judges will discuss these, and give credit to entries on the basis of many attributes, including:
1/ Innovation, versatility, quality of formulation, skin-healthfulness of ingredients …
2/ Suitability for consumers on various restricted lifestyles (eg vegetarian, vegan, kosher / halal) or those avoiding certain ingredients (eg food allergens, fragrances).
3/ Labelling qualities: transparency in declarations of ingredient sources; consumer suitability; legibility and visibility of ingredients, properties and product instructions.
4/ Value for money, packaging / presentation, eco / green / charitable qualities, etc.
Subsequently, by combining testers’ and judges’ feedback, Bronze, Silver and Gold ‘medals’ will be decided in each category.
Stage 4
Once category winners are decided, a select judging panel will convene and decide on the awards.
The results will be announced in July 2026 (date TBC).
CUSTOMS FORM
*PLEASE MAKE SURE YOU HAVE FILLED OUT A CUSTOMS AND TAX FORM WHEN SENDING THE PRODUCTS AND NOTE THE PRODUCTS ARE PR SAMPLES OF LITTLE MONETARY VALUE IN ORDER TO AVOID COSTLY TAXES / FEES THAT OTHERWISE GET CIRCLED BACK TO THE BRAND.*