Aston Martin enters polo’s elite circle as official car partner of Guards Polo Club for 2025
In a landmark collaboration set to redefine luxury and sport, Aston Martin has been announced as the Official Car Partner of Guards Polo Club for the 2025 season. This partnership brings together two iconic British institutions, promising an exhilarating fusion of high-performance automotive excellence and elite polo competition.
Guards Polo Club, nestled within the historic Windsor Great Park, is renowned as one of the world’s premier polo venues. Its rich heritage and association with the British royal family have solidified its status as a bastion of tradition and excellence in the sport. The club hosts some of the most prestigious tournaments on the international polo calendar, including the esteemed Cartier Queen’s Cup.
Aston Martin, synonymous with unparalleled performance and timeless elegance, will not only serve as the club’s official car partner but also take on the role of headline sponsor for the Prince of Wales’s Championship Cup in 2025. This high-goal tournament, featuring the sport’s top players, culminates in a thrilling final on Sunday, August 10, 2025. Attendees can anticipate a dynamic showcase of both equine and automotive horsepower, as Aston Martin plans to display a curated selection of its most coveted models, including the iconic V12-powered Vanquish and the formidable DBX707 SUV.
The synergy between these two esteemed brands is further underscored by the club’s president, His Majesty The King, who is a proud owner of an Aston Martin DB6 Volante. This particular vehicle gained international attention when it was driven by the Prince and Princess of Wales at their wedding in 2011, highlighting the deep-rooted connection between Aston Martin and the royal family.
Oliver Turner, Regional President of Aston Martin in the UK and South Africa, expressed enthusiasm about the partnership: “Aston Martin is thrilled to begin this exciting collaboration with Guards Polo Club. Polo is a sport defined by power, performance, sophistication, and skill; qualities that are shared with our luxury brand.”
Tissy Sievwright, Commercial Manager of Guards Polo Club, echoed this sentiment: “Guards Polo Club is proud of its status as a leading British brand, creating a platform for first-class polo in an iconic setting. Pairing up with a legendary British marque such as Aston Martin is a wonderful opportunity for us both to enhance the very best of British in the worlds of polo and motoring.”
This alliance is poised to offer an unparalleled experience for members and visitors, blending the thrill of high-stakes polo with the allure of automotive innovation. As the 2025 season approaches, enthusiasts of both polo and luxury cars can look forward to a series of events where tradition meets modernity, and performance meets prestige.
