It was a pleasure speaking with Christine Tucktuck, founder of Omé Organics
Tell us a bit about yourself and how did you start your career?
My name is Christine Tucktuck, I am the founder of the luxury organic skincare brand, Omé Organics. I also Co-host a podcast called Fashioncast, where we talk about all things fashion!
What prompted you to found Omé Organics?
I started my career back in 2018, when I wanted to change my skincare regimen and I was looking for an organic moisturizer. I wanted it to be organic, luxurious, and effective and I discovered the product I was looking for was not on the market. So, I decided to develop my own! It was a very difficult process. The barrier to entry in this industry is very high. For example, it took me 6 months to find a manufacturer because most manufacturers have very high MOQ’s (Minimum Order Quantities).
Once I found the right manufacturer, it took another 8 months just to formulate the product because it’s very difficult to formulate an organic moisturizer. I then wanted to test the efficacy of the formula, so I spent another 6 months testing it on my skin. So, it was a very long and difficult process.
From where is the name Omé from?
The word Omé is actually an Arabic word which means “my mother”. My mother has always been my biggest inspiration and Omé pays homage to her.
How would you describe Omé Organics in a sentence?
Omé Organics is made for women of all skin types, who want to look and feel their best, without sacrificing the health of their skin.
How do you differentiate yourself from other companies in your industry?
Our motto is Luxury, Meet Organic. Omé is a very narrow niche in the market, Luxury Organic, and our product is made with the finest quality organic ingredients and manufactured in an FDA facility in the USA.
Are there any exciting projects you are currently working on?
YES, my Foundation Christine’s Kids. Christine’s Kids is a NPO that I launched which will provide support to children with limb loss & differences. I launched Christine’s Kids as a tribute to my younger brother and a portion of the proceeds from Omé will go the foundation.
What’s the biggest lesson you’ve learnt in your career?
I’ve learned so many lessons! But the most important lesson, is that you can’t do it all yourself.
I believe business is about building relationships and I surround myself with like-minded people, who believe in me and my vision. And it’s ok to be vulnerable and ask for help, all successful entrepreneurs were once in my position, so they understand.
That’s the biggest lesson, you can’t do it all yourself. Teamwork makes the dream work!
Your top 5 marketing advice for any brand who starts a business?
- It’s all about digital marketing today.
- I think you should start small and build brand awareness, by using social media platforms such as Instagram, Facebook and perhaps Tiktok.
- I also think you should put yourself out there as the Founder, people should get to know the Founder as well, as I mentioned before regarding building relationships.
- And the goal is to build a community and grow.
- Once you get to the point where you are generating enough revenue, the objective would be to hire a CMO (Chief Marketing Officer).
What is one motto you live by?
That’s a very good question. In fact, I keep it as a reminder on my desk.
In the words of Winston Churchill…
NEVER, NEVER, NEVER, GIVE UP!