POLO & Lifestyle WORLD BEAUTY & WELLNESS Awards 2025
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About the WORLD BEAUTY & WELLNESS AWARDS 2025
The WORLD BEAUTY & WELLNESS AWARDS celebrate and encourage all kind of brands around Skincare, Beauty, Wellness related brands and Supplements, who create products in a sustainable way, natural and long lasting.
We welcome business owners from all backgrounds, whether you are a one man brand or have employees. Our aim is to be as inclusive and diverse as possible. We appreciate that some business owners may have different fields of expertise. Therefore, individuals may enter more than one category where relevant. Self nominations as well as client nominations are welcomed.
Why Enter and why an AWARD is important for a Cosmetics Company?
There are many reasons why entering into the WORLD BEAUTY & WELLNESS AWARDS will be of benefit to your business. An AWARD can be highly valuable for a cosmetics company as it significantly enhances the brand´s credibility and reputation. Here are some reasons why an AWARD is important.
Increased Trust and Credibility– Customers are more likely to trust AWARD-WINNING brands since an AWARD serves as proof of quality. A prize indicates that the company has been recognized by experts.
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Marketing and PR Benefits– An AWARD can be used as a marketing tool to promote your product or your cosmetic brand more effectively. Media coverage of the AWARD WIN INCREASES BRAND VISIBILITY. The Company can use the AWARD seal on packaging, websites and promotional materials.
Enhanced Competitive Advantage– An AWARD-WINNING product or Cosmetic Company stands out from the competition. AWARDS help persuade customers to choose the product or the Cosmetic Company over alternatives.
Motivation for Employees an Partners– Winning an AWARD boosts morale within the compsany, serving as, recognition for hard work. Partners and Investors see an AWARD as a positive indicator of the company´s future success.
Internationalization and Expansion– WORLD BEAUTY&WELLNESS AWARD can help a company more expand into international markets. WINNING an AWARD makes the company more attractive to distrinutors and retailers.
HOW an AWARD increases a Company¨s Value?– Revenue Growth Customers are willing to pay more for AWARD-WINNING producs. Sales can increase due to higher visibility and trust.
Stronger Brand Positioning– A brand with AWARD¨S holds a stronger market position. It can establish itself as a premium or market-leading brand.
Higher Investor Appeal– Investors see an AWARD-WINNING Company or Product as a lower-risk, higher-potential investment. An AWARD signals a focus on innovation an quality.
Increased Company Valuation for Mergers or IPOs– Brand recognition and reputation play a key role in business valuation Companies and Products with prestigious WORLD BEAUTY&WELLNESS AWARD¨S often achieve higher valuations and sale prices.
Conclusion– An AWARD can be a crucial factor in a Cosmetic Company success. It not only boosts credility and customer trust but also directly contributes to revenue growth and stronger market positioning. Furthermore, it can significantly enhance the company¨s value, making it more attractive to investors, strategic partners, and potential buyers.
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Questions?
Please contact Fiona, email: fiona@poloandlifestylemagazine.com
James, email: james@poloandlifestylemagazine.com
Host
Scarlett Stilling Editor-in-Chief & Entrepreneurial Businesswoman, she is the Founder & Editor-in-Chief of POLO & Lifestyle The London Magazine. Scarlett is an Entrepreneurial Businesswoman, Author and passionate about the sport of Polo, travel, art and beauty. Her work can regularly be seen in her column on Forbes Middle East, one of the world’s most influential economic magazines. Her families business is in the skincare sector which her grandmother 1986 founded. ”I grew up with skincare and beauty because it is my families business, that’s why I have an excellent knowledge about products and their quality”.
BEAUTY JURY PANEL
Cecilia, founder of Cecilia London, is a skin expert specialising in facials and skin health in central London and Twickenham. Cecilia has worked alongside doctors in and around London, and with over 10 years’ experience she has a wealth of knowledge for all things skin.
‘Having worked in the aesthetics industry for over a decade, I have been able to see what treatments and products really work when it comes to keeping your skin looking and feeling great, whether you have a specific skin concern or you just want your skin to shine’
Emma is a London based lifestyle & beauty content creator with a passion for skincare, makeup, and self-care. She’s got big love for aesthetic content, using her branding expertise as a designer, she collaborated with top brands like SpaceNK and Dermalogica. “My deep love for design enhances my ability to craft aesthetic content and appreciate good branding in the beauty space.”
CC Mason is an international model, television actress, and fashion and lifestyle journalist with over half a million followers across social media. You may recognize her from her time on the Discovery+ show Supercar Showroom or from Pretty Little Liars. CC splits her time between Los Angeles and London, where she has the unique opportunity to be introduced to and work with many international beauty brands. “As a model, actress, and content creator, I’ve been able to learn from the best estheticians and makeup artists in the world, and I’m thrilled to be able to share my knowledge with the POLO & Lifestyle Beauty & Wellness Awards!”
Gilan Fatayri is Senior news anchor at AlArabiya Tv Channel and based in Dubai. She conducted major interviews with prominent political figures worldwide. Gilan had a weekly political show and also she had a NGO in Lebanon to promote culture and social activities. Besides her successful career, she is a beauty and skincare lover that’s why Gilan makes the ideal jury member.
Josephine Villa is a beauty and skincare Esthetician from New York. She works for around 8 years in the skincare sector and has a fantastic knowledge about the different products on the market and knows what a good product makes and has to have. Josephine’s extensive knowledge and compassionate personality makes her the ideal jury member.
Singapore Airlines is renowned for its exceptional service, luxury, and commitment to providing an unforgettable travel experience. Known for its world-class hospitality, the airline offers a variety of in-flight amenities that cater to the needs of every passenger. One unique feature is their KrisShop, an exclusive on-board shopping experience with a selection of luxury goods, beauty and skincare products.
Judging
The testing & judging process for the P&L BEAUTY WELLNESS Awards is in four stages.
Stage 1
Entry forms are checked to ensure that products entered.
Stage 2
Once entries are accepted, the brand needs to send 4 of each product you are entering. When product samples are received at our offices, a full-size sample of each is then sent for a month’s in-depth testing of its qualities and efficacy to our experienced testers, carefully selected, all of whom are passionate about natural and high quality products.
Testers put products through their paces for four weeks, assessing how the products do their job, and how they benefit the part of the body on which they are used.
Once the testing period is over, testers complete detailed questionnaires on each of the products, and return them to us, with scores. Their scoring is based on day-to-day performance and month-long efficacy.
From these scores, a list of finalists is drawn up. Broadly speaking, if at least three out of the four testers report positively on the product, it will reach the final.
Stage 3
Products which reach the final go forward to week-long judging sessions.
The judging panels variously consist of beauty writers, skincare professionals, experts, brand owners, beauty bloggers, cosmetic formulators, and consumers.
The judges are free to open and examine the products, read entry forms, and will hear summaries of testers’ feedback on each product.
Judges will discuss these, and give credit to entries on the basis of many attributes, including:
1/ Innovation, versatility, quality of formulation, skin-healthfulness of ingredients …
2/ Suitability for consumers on various restricted lifestyles (eg vegetarian, vegan, kosher / halal) or those avoiding certain ingredients (eg food allergens, fragrances).
3/ Labelling qualities: transparency in declarations of ingredient sources; consumer suitability; legibility and visibility of ingredients, properties and product instructions.
4/ Value for money, packaging / presentation, eco / green / charitable qualities, etc.
Subsequently, by combining testers’ and judges’ feedback, Bronze, Silver and Gold ‘medals’ will be decided in each category.
Stage 4
Once category winners are decided, a select judging panel will convene and decide on the awards.
The results will be announced in July 2025 (date TBC).
CUSTOMS FORM
*PLEASE MAKE SURE YOU HAVE FILLED OUT A CUSTOMS AND TAX FORM WHEN SENDING THE PRODUCTS AND NOTE THE PRODUCTS ARE PR SAMPLES OF LITTLE MONETARY VALUE IN ORDER TO AVOID COSTLY TAXES / FEES THAT OTHERWISE GET CIRCLED BACK TO THE BRAND.*